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I regularly buy books for friends for whom I think it would be useful. Sometimes business books for entrepreneur friends, sometimes fiction that I think they wo
by hkmurakami 8y ago
I regularly buy books for friends for whom I think it would be useful. Sometimes business books for entrepreneur friends, sometimes fiction that I think they would enjoy (or I really want to talk to them about!).
Nothing stopping any of us from doing something similar at a smaller scale. (though the ability to reach people who we don't know, at a large scale, is definitely much much harder)
- technotony 8y agoWho knows how much this is even costing him. It's pretty good PR for the publishing company and will probably generate sales from non-graduates. Could just be a genius marketing move which benefits brand Gates and the publisher.
- raven105x 8y agoYou don't need marketing moves with a net worth of over 90B USD. If he wants to act, he'll buy the required companies/patents & do it. How would this, as a "marketing move", make any sense for him - or even be worth his time to do in the first place?
- technotony 8y agoRecruitment for his foundation?
- philwelch 8y agoIt's more the scale than the basic idea of gifting books that I find remarkable :)