I'd say it depends on what you're selling but most people should use Shopify and plug into Amazon for better distribution. Truth of the matter is if you're spe

I'd say it depends on what you're selling but most people should use Shopify and plug into Amazon for better distribution. Truth of the matter is if you're spending time building the store, you won't be spending enough time building the products or marketing them. source: I help large(and small) companies strategize and manage roughly $25m/year of eCommerce sales.