One factor that seems to have played in his favor is the unlikely pre-launch competitive threat. The fact that no beverage company has emerged in the US as a ha

One factor that seems to have played in his favor is the unlikely pre-launch competitive threat. The fact that no beverage company has emerged in the US as a hangover cure till now gave him time to move deliberately, snake oil or not. Many other startups (I'm looking at this week's LiDAR fundings) live in a headlong footrace as they try to get to market sooner with a better solution. No time to measure twice. However, now that the cat's out of the bag....