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We use conversion pixel. Isn't Google and FB going to auto-optimize our ads based on machine learning and data sources which also include weather
by xstartup 8y ago
We use conversion pixel.
Isn't Google and FB going to auto-optimize our ads based on machine learning and data sources which also include weather
- cosbgn 8y agoI don't think they use weather, but honestly, working in this field I would stay as far away as possible from auto-optimizations. For example adwords express delivers much worst results than a normal adwords campaign. As of today, I would keep all optimization in my hands, in the future, this will probably change. (This said do keep the pixels they offer many other advantages!)