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Every company I've worked for wants an official WhatsApp business API. And apparently that's what they proposed to Sandberg, according to the article, but the
by GFischer 8y ago
Every company I've worked for wants an official WhatsApp business API.
And apparently that's what they proposed to Sandberg, according to the article, but the financial projections were nowhere near what ads would bring.
- mentos 8y agoHa think about all of the surface area on Facebook employees faces/arms that you could tattoo advertising on. I wonder if they have considered the financial opportunity cost there?
- Rjevski 8y agoIt’s just a matter of time. ;)
- skbly7 8y agoI think they are already working in that direction I last checked. https://www.whatsapp.com/business/ https://www.whatsapp.com/business/ I liked the business app especially for shortcuts, auto-replies and other stuffs. But yes, official APIs is deal-breaker. NOTE: Many applications and websites somehow are already using custom APIs (or something). Ex. Airlines sending booking details as WhatsApp message, flight/bus status and so on.
- GFischer 8y agoYes, the custom APIs exist but are very hacky. I work for one of the largest travel groups, I'm actually working on flight notifications, and they don't want to go there - no idea how other airlines or travel groups do it.