3 ms·
Also marketing. Running a successful online shop is 70% marketing, 30% everything else. Mucking about with technology should be a fraction of that. As someone
by mattkevan 8y ago
Also marketing. Running a successful online shop is 70% marketing, 30% everything else. Mucking about with technology should be a fraction of that.
As someone who loves mucking about with technology, I got the balance very wrong with my first shop – spent so long getting it working and keeping it working I had no to time to tell anyone about it.
- gav 8y agoI would suggest that you want to get that marketing number as close to 100% as possible. Spending time on anything technology related at the start is really a distraction from the important goal of understanding products, pricing, and customers. Any time spent on technology beyond that of doing the minimum required to make selling possible is a premature optimization.