> there is reduced friction by bypassing app stores It's funny, because Microsoft seems to be actively encouraging/misleading developers to bundle their PWAs a

> there is reduced friction by bypassing app stores It's funny, because Microsoft seems to be actively encouraging/misleading developers to bundle their PWAs as "Microsoft Store apps". Seems like Microsoft is looking at PWAs from the opposite angle - an opportunity to "liberate" users from Android/iOS stores lock users in to its store. Will it work? That depends on all of you developers out there.