Imho, targeted advertising is the black box / CDO of advertising revenue. Eyeball time is a commodity. Microtargeting by "smart people" is what enables you to

Imho, targeted advertising is the black box / CDO of advertising revenue. Eyeball time is a commodity. Microtargeting by "smart people" is what enables you to sell $1 worth of eyeballs for $10. It's going to hurt. But in favor of Google and Facebook is that maybe they have enough last mile and market share that they can just charge the same thing for commodity advertising.