3 ms·
Though they are still targeted insofar as show X attracts demographic Y so gets Ad Y. Targeting has become a boogieman I think.
by w0m 8y ago
Though they are still targeted insofar as show X attracts demographic Y so gets Ad Y.
Targeting has become a boogieman I think.
- criddell 8y agoI have no problem with targeting an audience. Afterall, Cosmopolitan attracts a different audience than Guns n Ammo. It's the individual targeting that has such high costs (in resources and privacy) for an apparently small increment in effectiveness.