If somebody charges 50% more to get my conversion rate from 0.5% to 1%, I'd call that a bargain — still doesn't make the ad any more interesting for the 99% who

If somebody charges 50% more to get my conversion rate from 0.5% to 1%, I'd call that a bargain — still doesn't make the ad any more interesting for the 99% who didn't convert. Different perspectives, different conclusions.