Targeted ads aren't targeted because you, as the audience, care about it. It's targeted because I'm the person willing to pay the most for your eyeballs. All th

Targeted ads aren't targeted because you, as the audience, care about it. It's targeted because I'm the person willing to pay the most for your eyeballs. All the tracking data has done is make it easier for me to target you specifically — it did nothing for how I then choose to use your attention, or what my cost/benefit analysis looks like.