4 ms·

Is that economically viable now? Can FB survive on that sort of adverts?

• deleted 8y ago
  [deleted]
• criddell 8y ago
  Probably. My medium sized city has several OTA television stations that survive partially on untargeted advertising. Ads shown to the relatively small audience supports the running of a significant amount of equipment including broadcast antennas, satellite uplinks, a helicopter, several vans with lots of radio gear in them, servers, a staff of on air personalities and all the other people required to run the station. How much infrastructure does Facebook need to serve this city? Facebook will be fine.
  • w0m 8y ago
    Though they are still targeted insofar as show X attracts demographic Y so gets Ad Y. Targeting has become a boogieman I think.
    • criddell 8y ago
      I have no problem with targeting an audience. Afterall, Cosmopolitan attracts a different audience than Guns n Ammo. It's the individual targeting that has such high costs (in resources and privacy) for an apparently small increment in effectiveness.