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Targeting makes a big difference even though the conversion rates maybe low. The argument is that because the conversion rates are low anyway then the targeti
by dhimes 8y ago
Targeting makes a big difference
even though the conversion rates maybe low.
The argument is that because the conversion rates are low anyway then the targeting doesn't make a big difference.
The sales/marketing guys are just doing what the hivemind says. Maybe I'm unlucky, but I seldom hear one suggest something against the grain. Usually they just say whatever hubspot says.
- obelix_ 8y agoI meant they make a difference in comparison to non-targeted ads. It's easy to measure. Both have low conversion rates but the difference is not negligible or ignorable depending on what you sell.
- pdpi 8y agoIf somebody charges 50% more to get my conversion rate from 0.5% to 1%, I'd call that a bargain — still doesn't make the ad any more interesting for the 99% who didn't convert. Different perspectives, different conclusions.