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>The economic value of ad personalization is measured in hundreds of billions of dollars a year. Would like to know more about this. Who says this? How was thi
by jocoda 8y ago
>The economic value of ad personalization is measured in hundreds of billions of dollars a year.
Would like to know more about this. Who says this? How was this measured? Would like to see the data that supports this statement and how it was done.
My problem with the internet and advertising is pretty simple.The site can to do whatever they wish to do there, ads, tracking, whatever. BUT - the site itself is the only other party in this relationship.
The current reality is that there are dozens of hidden parties in the mix.
- _cs2017_ 8y agoJust take ad revenues (not just gross profits since we also want to count the money going to publishers) of large tech firms. Then deduct however much of that you think was the reduction in offline advertising (most of it, non personalized) as ad spend shifted to online. Then add another 20-50% of typical ROI (an advertiser would only spend $1 on ads if they think it would increase their profits by $1.20-$1.50). You would easily arrive at the ballpark of several hundred billion. If you disallow sites from using third party ads and ad tech, they would only get a small fraction of their normal ad revenues. Even without that, many publishers end up giving up on the ad model, either going for paid content / promos (far more misleading IMO), subscriptions, transactions, or just shut down entirely. If you reduce ad income by several times, a lot of free stuff on the web will disappear, and with it the jobs at those publishers and the advertisers who sell more things due to those ads (non personalized ads aren't very effective). I'm not saying it's bad, I'm just saying that's something worth knowing before settling on an opinion about this topic.