It sounds like you made the same mistake I made: built something first, then talked to customers. Last year I had built a really nice marketing tool to help co

It sounds like you made the same mistake I made: built something first, then talked to customers. Last year I had built a really nice marketing tool to help contractors (builders, plumbers, trades people). I sunk myself into the project for months on end, toiling and envisioning this disruptive tool for the industry... not once talking to any potential customers. A few months in, I "launched" and tried to sell. It was a disaster. The market segment I picked had no interest in it. It was a problem of "teaching" them that what I was providing had value. But they were a group of non tech-savvy individuals. And nothing could really convince them to use my product. For my next project, I'm going the Steve Blank route: get out and talk to potential customers, understand their problems, and let that guide what you will build. -- How to overcome this? You need to find the early adopters. The tech-savvy users who do find value in your product. Get it in front of them, get their feedback, and sell! If you can't convince the early adopters... then perhaps what you built can be applied to another market segment, one that would see value in your tool. If you can't find another market segment... then that's probably the end of it. Fail early, fail fast. Learn from your mistakes and your next shot will make it farther.