Can't find the more attribution focused talk (see he's given it a few times but can't find the slides - think I found them once searching through slideshare.) H

Can't find the more attribution focused talk (see he's given it a few times but can't find the slides - think I found them once searching through slideshare.) Here is one Willem did which is probably a bit too brief to get much out of (was at a CDO conference) https://www.slideshare.net/Corinium/foxtel-at-the-chief-data-officer-forum-melbourne-august-2015-67590162?qid=e8559fd5-3e20-4860-939e-3758b7e678c1&v=&b=&from_search=25 https://www.slideshare.net/Corinium/foxtel-at-the-chief-data... Another two: https://www.cmo.com.au/article/630808/exclusive-iag-columbus-debate-pitfalls-modern-digital-advertising-measurement/ https://www.cmo.com.au/article/630808/exclusive-iag-columbus... https://www.cmo.com.au/article/575203/how-foxtel-regained-control-over-its-customer-data-analytics/ https://www.cmo.com.au/article/575203/how-foxtel-regained-co... Another talk synopsis here which might provide some insight https://www.meetup.com/Web-Analytics-Wednesday-Sydney/events/242419154/ https://www.meetup.com/Web-Analytics-Wednesday-Sydney/events... Willem is the person I know in Australia who has put the most effort into this stuff and has been able to talk about it.