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I realize I'm kind of missing your point, but in my hometown of Austin, TX lots of billboards are advertising billboards, a charity (probably for a tax writeoff
by rossdavidh 8y ago
I realize I'm kind of missing your point, but in my hometown of Austin, TX lots of billboards are advertising billboards, a charity (probably for a tax writeoff), or else have had the same ad for so long (often something like a concert that has already happened) that it's clear the billboard company is not getting paid anymore. I think billboards are stuck in the same downward ad revenue spiral as a lot of other traditional media.
- Spooky23 8y agoWeird, in my town it’s the opposite. Heavy rotations of ads on billboards, and a variety of topics from retail, politics, political influence and brand awareness.
- rossdavidh 8y agoInteresting, I wonder if it depends on the characteristics of the city, somehow?
- soared 8y agoCharity billboards are likely PSAs that brands use to test the effectiveness of a billboard. You find two very similar towns, each with a walmart. Buy a billboard in each town, but in town A put up a walmart ad, in town B put up a charity/PSA billboard. Over simplifying, but if sales in town A increase more than town B then the billboard is effective.
- deleted 8y ago[deleted]
- rossdavidh 8y agoInteresting possibility, but wouldn't it be cheaper to just not buy any billboard ads in that town?
- soared 8y agoI honestly don’t know. I’ve only read about this type of testing and a friend does it for direct mail at work but I’ve never used it. I think in digital or direct mail that you have the ability to track those users, which I guess doesn’t apply with billboards.