> We are just scratching the surface of what this tech can do. I agree, and I think that's a great way of putting it. I don't think that AR can't be compelling

> We are just scratching the surface of what this tech can do. I agree, and I think that's a great way of putting it. I don't think that AR can't be compelling in the future, but right now it feels like we're between the Peak of Inflated Expectations and the Trough of Disillusionment in the Hype Cycle.