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They overthrew the medium not the ad agencies. Its just those agencies that didn't adopt the new medium struggled. Most large companies I have worked with stil
by ian0 8y ago
They overthrew the medium not the ad agencies. Its just those agencies that didn't adopt the new medium struggled.
Most large companies I have worked with still use an agency to manage ad spend for a cut. And though the pitching has an analytics bent I cant imagine its that far off how they used to pitch TV & Billboards. And they are still run by sales people not machine learning grads.
- soared 8y agoYeah, the sales pitch nowadays its “with our new technology we can do this” where I’d imagine previously it was “with our partnerships we can do this” or something similar.