Take an educational approach. And focus on case studies. Give away your product for free to a couple of your prospects - hopefully well known in the industry.

Take an educational approach. And focus on case studies. Give away your product for free to a couple of your prospects - hopefully well known in the industry. In return, feature a case study on them. How they used your product. And how it helped them save time / money etc. Try getting these case studies published in industry trade journals. Otherwise, just create a white paper with these case studies in it. And mail them to your prospects. And then follow up.