You need to refine your pitch. You say you "could really help small businesses." How, exactly? By increasing their revenue? Decreasing their costs? If you

You need to refine your pitch. You say you "could really help small businesses." How, exactly? By increasing their revenue? Decreasing their costs? If you can convincingly demonstrate a significant ROI, people will overcome their resistance to technology. At least, that's been my experience. So: can you demonstrate a significant ROI? Do you have enough real-life industry experience to be able to write the business case on your software? Does your software solve a pain-point that they know they have? Or do they need to be educated on both the problem and the solution?