The first thing we as developers need to realize is that we are useful to platform owners as long as we are useful to platform owners. There is an old saying in

The first thing we as developers need to realize is that we are useful to platform owners as long as we are useful to platform owners. There is an old saying in business, "some customers are more trouble than they're worth." A harsh reality for developers reliant on ads is that it's entirely possible that we would be more trouble than we are worth. The revenue we generate for Apple via ads, frankly, pales in comparison to the revenue generated by the big IAP games for instance. (And I won't even bother sporting with the intelligence of any HN users by exploring the revenue gap between ads and hardware.) Point is, if Apple wanted to go "evil", if they wanted to go for a knock out blow here, they could. It would probably benefit them in the end. To be honest, I could even see a LOT of other (NON-Ads based) developers loving it. As it would result in the removal of a lot of ads based riff-raff from the store. So would it good for US? No. But would it be good for a lot of other very important stake holders not to mention Apple itself? Absolutely.