In short: Author states facebook (for that matter any user centric service) has grown to be worth few billions because of its users. The users' activity is crit

In short: Author states facebook (for that matter any user centric service) has grown to be worth few billions because of its users. The users' activity is critical to fuel the growth. Hence the user should be rewarded else this is cognitive slavery. And we are encouraging cognitive slavery widely on the web. Good to encourage a share with the users for their contribution. There are blogging platforms like blogspot that share the advertising revenue inspite of giving a free blogging platform. It is an aligned incentive as users would write more effectively to get more ad impressions. Facebook is different. The reward is the free subscription to all the networking, apps and fun that they get through facebook and not the other way round. Why should anyone be paid. Edit: formatting