Gemesys used to sell their diamonds directly. I've bought from them years ago. (Like many people I couldn't accept spending money on a potential blood diamond o

Gemesys used to sell their diamonds directly. I've bought from them years ago. (Like many people I couldn't accept spending money on a potential blood diamond or giving it to a company like DeBeers.) However, their name change signaled a change in business strategy. They no longer sell diamonds to consumers. You can only get their diamonds through resellers now. Even when Gemesys sold their diamonds to consumers, it was only 30% off unless you were willing to buy a yellow diamond. Also like most cars their diamonds weren't made to order; they would have batches available to buy. Not sure if this was due to how they manufactured the diamonds & the economics of it, or just a sales strategy. As for the diamonds themselves, yeah jewelers are unable to tell the difference. https://www.puregrowndiamonds.com/store-locator/ https://www.puregrowndiamonds.com/store-locator/ I wonder how much Ada Diamonds pays their PR firm for that submarine article