I understand what you're getting at, but I respectfully disagree about this being clickbait. A clickbait headline would be something like 'He made cheaper diam

I understand what you're getting at, but I respectfully disagree about this being clickbait. A clickbait headline would be something like 'He made cheaper diamonds using this one simple trick. Jewelers hate him!', because you'd have to click to find out what that one simple trick is. This headline seems to be literally true: A startup is making lab-grown diamonds that are 30% cheaper than mined diamonds, and jewelers can't tell the diamonds are lab grown. I think this might actually be the opposite of clickbait, because the headline is a complete summary of the story. You know what happened without needing to click at all. You only need to click if you want to learn more about the why and the how.