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Great example of a startup (Ada Diamonds) getting valuable PR/press by piggybacking off of current news/trends. While the meat of the article has been discusse
by josefresco 8y ago
Great example of a startup (Ada Diamonds) getting valuable PR/press by piggybacking off of current news/trends. While the meat of the article has been discussed to death here at HN, the marketing success is something other startup founders should take notice of and attempt to emulate.
- ed 8y agoYou should NOT emulate De Beers. What they've done is illegal in most places, for one. https://en.wikipedia.org/wiki/De_Beers_antitrust_litigation https://en.wikipedia.org/wiki/De_Beers_antitrust_litigation And I'd love to believe most founders are motivated by value creation, not market manipulation.
- arkades 8y agoI believe gp was suggesting emulating Ada Diamonds, the startup, not DeBeers.
- josefresco 8y agoYou're right, I'm not sure how ed saw it differently. I was speaking specifically to the startup crowd, looking for creative ways to get press.
- ed 8y agoMy bad! I'm not sure either!