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This guy is assuming he's doing a better job of finding people who would be interested in his product on Facebook than he could via Google. He's probably wrong.
by natrius 16y ago
This guy is assuming he's doing a better job of finding people who would be interested in his product on Facebook than he could via Google. He's probably wrong. Search queries are a better metric for determining intent than demographics are.
- sobriquet 16y agoDemand generation vs demand fulfillment. Once people are looking to buy something search ads are a great way to connect with them, but it's hard to reach them if they aren't yet searching.