Apple open-sourcing Swift doesn't really do much though. Sure, Swift is a nice language but allowing IBM or others to start using Swift for making mainframe or

Apple open-sourcing Swift doesn't really do much though. Sure, Swift is a nice language but allowing IBM or others to start using Swift for making mainframe or web frameworks doesn't make a difference to Apple from a sales perspective. Now if they either open-sourced iOS or started a program by which OEMs could sell devices with iOS then that would be huge -- but that's not going to happen because Apple has been rather up-front that they are a consumer electronics company now so anything that diminishes their ability to sell hardware is counter to their prime directive. Google, on the other hand, makes money by having more information to index, analyze, and develop marketing profiles. They would be just fine with Microsoft putting Android on a Surface Phone as long as hooks to Google Cloud products remained... otherwise they wouldn't be able to call it Android (eg: why Amazon's Fire devices don't officially run Android even though 99% of the APIs are the same).