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Or when Blackwater, a private military company, rebranded to "Xe Services" after murdering a dozen-plus Iraqi civillians.

• jacobush 8y ago
  ... after being held (somewhat) accountable for murdering a bunch of Iraqi civilians. It's not like they came forward and confessed to wrong doing immediately after. Who knows what they were involved in before that incident.
  • ndespres 8y ago
    It took me a minute to understand your implication here. Yes, it took them a while to make that PR move of a name change. I'm sure it was all carefully orchestrated, and was not in itself an admission of guilt or an apology. In fact there was a prior rebranding which kept the Blackwater name but changed the logo to look more like the scope of a gun, which is not exactly the move a company would make to distance themselves from the negative light of being mercenary thugs.
• kinsomo 8y ago
  > Or when Blackwater, a private military company, rebranded to "Xe Services" after murdering a dozen-plus Iraqi [civilians]. They've rebranded twice more since then. They were "Academi" and now they're apparently "Constellis Holdings." https://en.wikipedia.org/wiki/Academi https://en.wikipedia.org/wiki/Academi