3 ms·

Reminds me of the time when Andersen Consulting changed it's name to Accenture: https://newsroom.accenture.com/subjects/accenture-corporate/andersen-consulting

Reminds me of the time when Andersen Consulting changed it's name to Accenture: https://newsroom.accenture.com/subjects/accenture-corporate/andersen-consulting-announces-new-name-accenture-effective-010101.htm https://newsroom.accenture.com/subjects/accenture-corporate/...

ndespres 8y ago
Or when Blackwater, a private military company, rebranded to "Xe Services" after murdering a dozen-plus Iraqi civillians.
- jacobush 8y ago
  ... after being held (somewhat) accountable for murdering a bunch of Iraqi civilians. It's not like they came forward and confessed to wrong doing immediately after. Who knows what they were involved in before that incident.
  - ndespres 8y ago
    It took me a minute to understand your implication here. Yes, it took them a while to make that PR move of a name change. I'm sure it was all carefully orchestrated, and was not in itself an admission of guilt or an apology. In fact there was a prior rebranding which kept the Blackwater name but changed the logo to look more like the scope of a gun, which is not exactly the move a company would make to distance themselves from the negative light of being mercenary thugs.
- kinsomo 8y ago
  > Or when Blackwater, a private military company, rebranded to "Xe Services" after murdering a dozen-plus Iraqi [civilians]. They've rebranded twice more since then. They were "Academi" and now they're apparently "Constellis Holdings." https://en.wikipedia.org/wiki/Academi https://en.wikipedia.org/wiki/Academi
raverbashing 8y ago
"its name" I wonder how effective it is since the name change is not kept secret, still, it sounds like a fresh start.
- pyre 8y ago
  Not everyone hears about the name change because it doesn't make the same headlines as the original controversy. So people still associate the controversy with the old name, and have maybe never even _heard_ the new name yet.
snarf21 8y ago
Just like Cambridge Analytica "declaring bankruptcy" and reforming under a new name...
trumped 8y ago
It reminds me of Cambridge Analytica (now Emerdata)... they were much quicker to get rid of their name after becoming well known. https://www.theregister.co.uk/2018/05/02/cambridge_analytica_shutdown/ https://www.theregister.co.uk/2018/05/02/cambridge_analytica... Is Bayer thinking about selling Monsanto?
kevinwang 8y ago
Actually, it seems like they changed their name Due to a dispute between Arthur Andersen and Andersen Consulting, and it was an international Court-mandated name change. This all took place before the Enron scandal.

ndespres 8y ago

Or when Blackwater, a private military company, rebranded to "Xe Services" after murdering a dozen-plus Iraqi civillians.

jacobush 8y ago
... after being held (somewhat) accountable for murdering a bunch of Iraqi civilians. It's not like they came forward and confessed to wrong doing immediately after. Who knows what they were involved in before that incident.
- ndespres 8y ago
  It took me a minute to understand your implication here. Yes, it took them a while to make that PR move of a name change. I'm sure it was all carefully orchestrated, and was not in itself an admission of guilt or an apology. In fact there was a prior rebranding which kept the Blackwater name but changed the logo to look more like the scope of a gun, which is not exactly the move a company would make to distance themselves from the negative light of being mercenary thugs.
kinsomo 8y ago
> Or when Blackwater, a private military company, rebranded to "Xe Services" after murdering a dozen-plus Iraqi [civilians]. They've rebranded twice more since then. They were "Academi" and now they're apparently "Constellis Holdings." https://en.wikipedia.org/wiki/Academi https://en.wikipedia.org/wiki/Academi

raverbashing 8y ago

"its name" I wonder how effective it is since the name change is not kept secret, still, it sounds like a fresh start.

pyre 8y ago
Not everyone hears about the name change because it doesn't make the same headlines as the original controversy. So people still associate the controversy with the old name, and have maybe never even _heard_ the new name yet.

snarf21 8y ago

Just like Cambridge Analytica "declaring bankruptcy" and reforming under a new name...

trumped 8y ago

It reminds me of Cambridge Analytica (now Emerdata)... they were much quicker to get rid of their name after becoming well known. https://www.theregister.co.uk/2018/05/02/cambridge_analytica_shutdown/ https://www.theregister.co.uk/2018/05/02/cambridge_analytica... Is Bayer thinking about selling Monsanto?

kevinwang 8y ago

Actually, it seems like they changed their name Due to a dispute between Arthur Andersen and Andersen Consulting, and it was an international Court-mandated name change. This all took place before the Enron scandal.