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The proposal should also consider the product placement business model. For example, I create a movie, and I get some funding from a trusted advertiser because
by sbhn 8y ago
The proposal should also consider the product placement business model. For example, I create a movie, and I get some funding from a trusted advertiser because I said my famous hero actor will wear your shoes, use your earphones, use your phone, drive your car, shoot your guns, flash your badge, wear your glasses and drink your drink on film and at all press events. I say, I think I can get millions of views using clever marketing techniques. I won’t need to spend anything on distribution and promotion. I get the money and I release the film on pirate bay. I even cry my film was copied by the North Koreans and the Russians since the BBC is so eager shove it in people’s faces as they eat breakfast. Win/Win. The people can share and copy my film as much as they want, I still own the original copyright, and I would have monetised the product placement better than anybody else.