I'd suggest that MS incentives are very different to the 90's. In the 90's they made their money from on-premises software installations, Windows/Office/SQL Se

I'd suggest that MS incentives are very different to the 90's. In the 90's they made their money from on-premises software installations, Windows/Office/SQL Server etc. So their incentives then were to ensure that people used their software as much as possible. Now the growth engine for Microsoft's platform is services (e.g. Azure). On Azure you can deploy Linux and Windows based applications, the underlying OS doesn't matter, Microsoft still make money on it. This means that their incentive is to have a good and smooth developer experience and to get as many people onto the Azure platform.