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Gross profit per unit doesn’t mean they are the most profitable used car retailer, or even that they are profitable at all. Gross profit in accounting terms me
by valuearb 8y ago
Gross profit per unit doesn’t mean they are the most profitable used car retailer, or even that they are profitable at all.
Gross profit in accounting terms means the price the car sold for, minus the fire that cost of purchasing it. It probably doesn’t include sales or marketing costs, and unclear whether it includes Warranty costs. For example, Carvana is listed at making $900 per car, but a Carvana isn’t profitable at all because of those costs.
So I wonder if CarMax’s gross profit might be overstated because it’s driven by a more expensive base warranty?