The big platform companies see engagement and growth metrics for all startups, not just the numbers they are pitched. The public didn't expect Instagram to be a

The big platform companies see engagement and growth metrics for all startups, not just the numbers they are pitched. The public didn't expect Instagram to be a success - Facebook had more information. This information asymmetry is a big issue. It means big platforms can detect competitors early and know when to offer generous acquisition deals to neutralise them. The people working in these competitors don't have this comparative basis to tell how well they're doing. As a small player, it's very hard to see how successful your competitors are. For example, Google and Apple only provide vague statistics about number of downloads in their appstores, rounded very loosely. But they internally can track detailed metrics. Facebook and Twitter are used as distribution mechanisms, for login, and as sources of contact info. They can glean insights from that. Facebook has even better insights through the Onavo VPN, which as it tunnels traffic from other apps, can even show which features are doing well https://techcrunch.com/2018/02/12/facebook-starts-pushing-its-data-tracking-onavo-vpn-within-its-main-mobile-app/ https://techcrunch.com/2018/02/12/facebook-starts-pushing-it...