Oh, he's a greedy asshole alright, but the choice to sell the book for $600 wasn't an example of it. He had a choice to make on the book, commodity cookbook or

Oh, he's a greedy asshole alright, but the choice to sell the book for $600 wasn't an example of it. He had a choice to make on the book, commodity cookbook or status symbol. With all the hype around it, that book was destined to be a PDF on the pirate bay the day after release no matter what the price. Selling it for $600 so rich half-wits could perch it in their kitchen as a trophy was brilliant. Now IV and its business model was pure, reactor-grade greedy assholery. Perhaps that's how he understood so well the mentality of the person who would drop $600 for a cookbook. With the taking one to know one and all that...