I couldn't agree more; I've gone through the phase of accepting the 'excited' people's input as valid and can testify that you need to qualify your assumptions

I couldn't agree more; I've gone through the phase of accepting the 'excited' people's input as valid and can testify that you need to qualify your assumptions - derive facts by which to make decisions. Read more on these topics with Steve Blank (read his The Four Steps to the Epiphany!) and Eric Ries. http://steveblank.com/ http://steveblank.com/ http://www.startuplessonslearned.com/ http://www.startuplessonslearned.com/ You won't regret educating yourself based on the experiences of others. No matter what you think, you're not smarter than the market; you need to understand the market, and that means having the humility to prove your assumptions.