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>However, given recent revelations, advertising models that respect user privacy need to make a comeback. How will they? The companies that sell ad space have
by asdfionio 8y ago
>However, given recent revelations, advertising models that respect user privacy need to make a comeback.
How will they? The companies that sell ad space have every incentive to attract advertisers, which means selling data. The advertisers have every incentive to collect data. Users can't easily selectively avoid nosy ads, even if they use an adblocker. Most users don't know how advertising works and don't even realize there's a problem. All the people with power are on one side.
- GeekyBear 8y agoFacebook and Google want to maximize profit, sure. However the companies that are placing ads through ad networks care about their individual reputations. Spending your ad dollars through a network that respects user privacy can be considered an additional form of virtue signaling.