3 ms·
iAd failed, in part, because Apple refused to provide customer details to advertisers. >Advertisers Not Thrilled With Apple’s Practice Of Protecting Its Users’
by GeekyBear 8y ago
iAd failed, in part, because Apple refused to provide customer details to advertisers.
>Advertisers Not Thrilled With Apple’s Practice Of Protecting Its Users’ Data... rather than offering a cookie-based ad-tracking and targeting mechanism, it essentially requires partners to tell it what kind of audience it needs to reach, and then trust that Apple will handle the rest.
>what it doesn’t do is hand over the keys to all that data and let advertisers plug into it directly with their own data-mining and targeting software. That’s not standard for the ad industry and that’s likely the reason a few Madison Avenue feathers are ruffled over their approach.
https://techcrunch.com/2014/02/18/advertisers-not-thrilled-with-apples-practice-of-protecting-its-users-data/ https://techcrunch.com/2014/02/18/advertisers-not-thrilled-w...
However, given recent revelations, advertising models that respect user privacy need to make a comeback.
- IBM 8y agoI think this might be related: https://robmaceachern.com/2018/03/31/apples-new-ad-conversion-tracking-will-benefit-user-privacy/ https://robmaceachern.com/2018/03/31/apples-new-ad-conversio... If Apple mandates this API for its own Search Ads as well as third party ad networks, I think it will be a massive improvement on the status quo.
- asdfionio 8y ago>However, given recent revelations, advertising models that respect user privacy need to make a comeback. How will they? The companies that sell ad space have every incentive to attract advertisers, which means selling data. The advertisers have every incentive to collect data. Users can't easily selectively avoid nosy ads, even if they use an adblocker. Most users don't know how advertising works and don't even realize there's a problem. All the people with power are on one side.
- GeekyBear 8y agoFacebook and Google want to maximize profit, sure. However the companies that are placing ads through ad networks care about their individual reputations. Spending your ad dollars through a network that respects user privacy can be considered an additional form of virtue signaling.