> It's not just that they don't know which videos will go viral, it's that they also don't know what the rules are or will be, and worse, they are subject to be

> It's not just that they don't know which videos will go viral, it's that they also don't know what the rules are or will be, and worse, they are subject to being algorithmically handicapped in a way they are blind to... That’s a fantastic summary. We’re all, viewers and creators, rats hitting the lever, not sure when it’ll give us a fresh burst of satisfaction.