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The crazy and arbitrary demonetization seems like the biggest problem. Anything to the right of YouTube senior management, anything which touches on things the
by rdl 8y ago
The crazy and arbitrary demonetization seems like the biggest problem. Anything to the right of YouTube senior management, anything which touches on things they don't like (firearms, including historical information about bolt-action Swiss rifles of the early 1900s), anything even slightly offensive to anyone, etc. runs that risk (although not guaranteed). If you offend anyone, others can retroactively go back and flag innocuous videos, either for content or as a "copystrike".
Some of this is the biases of the YouTube management and employees, some is the beliefs of advertisers, but it seems incompetently implemented. Many advertisers would be perfectly happy running in front of "offensive" content in their same domain (e.g. any ammo company would happily run ads before a video about guns; maybe Disney wouldn't), etc. So they are basically making up for limitations in their product with arbitrary and destructive policies against the content creators.
I hope a non-YouTube, non-Google platform disrupts them ASAP, although this only seems to be happening inside verticals (like Full30 for firearms).
- alphaalpha101 8y agoI honestly don't know why advertisers care where their advertisements appear. If they all just disclaimed any control over the associations with their advertising nobody would care. Nobody associates the ads with the video content, nobody.
- ghaff 8y agoDominant distribution channels have always come with their own arbitrary rules and randomness. It used to be the networks for video. It's not that there's any shortage of video and other content distribution platforms. People just want the discovery and monetization associated with YouTube while not wanting to deal with everything that comes from getting in bed with the elephant.