There are two ways to increase revenue. One way, like your competitor is doing, is to capture a bigger market share of people looking to use your product. The

There are two ways to increase revenue. One way, like your competitor is doing, is to capture a bigger market share of people looking to use your product. The second way, is to grow your market share. Sometimes having more companies competing with each other ends up doing just that, as it doesn't just validate your niche to you, it validates it to the consumer. You may want to find ways to partner with this company, to sell yourself as one of the better choices for this industry, etc. Put it to you this way: I'd rather be Pepsi than Rolex.