I am in an artistic niche field that uses Instagram heavily. We are independent artists who tie our personal identity closely to our business identity, like mus

I am in an artistic niche field that uses Instagram heavily. We are independent artists who tie our personal identity closely to our business identity, like musicians or graffiti artists. While it's rewarding to gain followers and attention, it raises the pressure on me to post new images, and on what type of content and it's quality. At the end of a day that I don't update my Instagram I feel guilty. While I can gain followers and reputation by posting, I see myself lose followers by posting media that doesn't match my audience's expectations or by not posting often enough. This has the effect of chilling the content creation that got my social media started in the first place. It makes me weigh the value of things I am doing in terms of whether I can exhibit them online. I especially shy back from posting personal content, but I don't really know what my audience prefers. Just art pics, or life and personality? To make things more complicated, there is social pressure as I know about 10% of the audience personally. I have started other Instagram accounts where I post semi-anonymously to have the same sort of normal social media outlet as a regular person. If that were to grow in followers though, the same thing would happen.