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There's a whole 'sub'-culture around very young (as in, pre-teenage) toy and unboxing vloggers who have got themselves (and/or have been enabled by parents) on

There's a whole 'sub'-culture around very young (as in, pre-teenage) toy and unboxing vloggers who have got themselves (and/or have been enabled by parents) on to this YouTube production treadmill (not exclusively YT, but Insta, too). The self- and peer-generated pressure to increase views, shares, total viewing time, and in turn, churn out fresh and engaging content and the requisite social engagement is relentless, even if it's not on the same scale of these YT celebs. It's perhaps greater in some ways, due to the shoestring nature of most of them, lacking the specialist skills and resources to work productively, and having to wear multiple hats that professional content producers co-ordinate through a team. It's a massive time-suck on parents and children; I can't help but think there are going to be some latent consequences to this wide-scale phenomena amongst schoolchildren.

ghostbrainalpha 8y ago
I had a concept designed to target the un-boxing video trend, but it failed really badly. It's called a "Re-Boxing" video. First kids are happily playing with a mess of toys. Then a parent comes in and tells them it's time to put that shit away. The sad kids then have to put their toys away in boxes, and then put them completely away neatly in closets and such. The camera then just focuses on the nice clean floor. Now that I think about it, maybe I should have targeted these videos at parents instead of children. Well; Live and learn I guess...
- wesleytodd 8y ago
  Laughed out loud at this. Thanks :)
- gowld 8y ago
  You could have saved a lot of work by just playing unboxing vids in reverse. Like the "Reaction" genre, it's the "Reverse" genre.