Hyperlocal advertising is the space that tries to gather up the long tail as the efficacy of mainstream adtech is questioned. Ad money is dominated by spray-an

Hyperlocal advertising is the space that tries to gather up the long tail as the efficacy of mainstream adtech is questioned. Ad money is dominated by spray-and-pray big name brand awareness whose correspondence to conversions is opaque, but most of online adtech is about tracking metrics for particular targeted ads, and big buyers are frustrated about their opaqueness and questioning their value [1]. Then there's the long tail of everyone else, from a small band to a local restaurant, who are just trying to get their names out there, but lack the clout to lobby Facebook's ad policies. This hyperlocal advertising is what many Facebook ads have been tending towards. It's only natural that Google would try to corner as much of it as it can, with services that are more content-driven than Maps. [1] https://news.ycombinator.com/item?id=16362705#16363374 https://news.ycombinator.com/item?id=16362705#16363374