> Those are subdomains of 1e100.net, which we know Google owns Sorry but to the average user, the domain name 1e100.net doesn't ring a bell at all at this poin

> Those are subdomains of 1e100.net, which we know Google owns Sorry but to the average user, the domain name 1e100.net doesn't ring a bell at all at this point. They would still have to look up the IP in ARIN/RIPE/etc to see that the IP range is effecively owned by a company called Google. Do you really need a hostname at all? Wouldn't be the ARIN/RIPE/etc entry be sufficient to know who "owns" said IP address?