I concur and would like to add that this view of data collection has become common only because of the slew of breaches. Hackers leaking massive customer databa

I concur and would like to add that this view of data collection has become common only because of the slew of breaches. Hackers leaking massive customer databases has forced companies to review their collection policies because they don't want to deal with the fallout, technically, politically and otherwise. This is true of the hacker ethos, using radical, often criminal behavior to point out glaring flaws that others become complacent with. Of course, these days that goal is secondary if it is considered at all, to the goal of financial gain and that's a damn shame.