"yet he spent 6 years promoting a product (which I might add only took him a few days to create) that is only now just breaking the $1000 or $2000/month mark"

"yet he spent 6 years promoting a product (which I might add only took him a few days to create) that is only now just breaking the $1000 or $2000/month mark" Absolutely, and Amazon spent about the same amount of time bleeding hundreds of millions of debt _every quarter_. Notch (of minecraft fame) spent several years making little java applet games with barely any fanfare and barely eking out an earning if at all (he had a few day jobs prior to breaking free and founding Mojang Specifications). There's no time limit in creating or running your own business, and there is no marker of success except those defined by the founder's goals. Is it always a good idea to enter a market you don't care about just because it's big? Not really, or else everyone would be making operating systems and office suites.