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Certainly more than one way to do this, but I agree with Bryan. Highly targeted email lists are scaleable enough and there is plenty of tech to make them more
by goatherders 8y ago
Certainly more than one way to do this, but I agree with Bryan.
Highly targeted email lists are scaleable enough and there is plenty of tech to make them more personal than ever. I disagree a great deal with the idea that cold respondents "end up kicking tires." 100% of my marketing is cold email. 100% of the marketing I do for clients is cold email. I'm happy with my ROI and so are they.