When young in my career, which was finance/banking, my 'Head' (as was the organisational naming structure) sent an email re-forwarding and re-emphasining data r

When young in my career, which was finance/banking, my 'Head' (as was the organisational naming structure) sent an email re-forwarding and re-emphasining data retention policy. I was inclined to never delete an email rather than comply with 'your inbox should not exceed 500MB'. That was 50 emails a day then, my inbox now exceeds 500MB on a daily basis. Sure, you can save archive locally or on a shared drive. But the key idea... we don't want customer data because of liability. If we're storing it for a specific purpose, be that regulatory reporting or clearly defined analytics, fine. Before the term 'big data', simply 'lots of data' sounded nice. But don't let it hang around. At some point it will be a liability. You're serving customers. The key part of this is keeping their data safe. Not having it anymore (or having it in an non-accessible lock-away auto-delete repisitory for legal purposes) is more than good enough, to properly store and manage it is what's better.