3 ms·
I never realized this. Any sources? A quick google brought me to this aritcle (https://sumo.com/stories/pop-up-statistics https://sumo.com/stories/pop-up-stati
by Zombieball 8y ago
I never realized this. Any sources?
A quick google brought me to this aritcle (https://sumo.com/stories/pop-up-statistics https://sumo.com/stories/pop-up-statistics) which indicates a conversion rate of 3-9% for pop ups requesting info / sign-up. So you may be right!
- sbhn 8y agoYeah, so you register on the site, press next, your registration is successful, meanwhile a pop up was initiated which contains t&cs and acceptance confirmation. Using your estimate, 3-9% of bonuses were accepted, and needed to be paid to the new customer. It’s a dark pattern
- Zombieball 8y agoYeah it probably is. I wasn’t commenting on the dark pattern though. I was surprised to hear that “common users” don’t just auto dismiss pop ups.